Ready on the S.E.T. and... ACTION!

Pauley Perrette (Actress, NCIS) promotes S.E.T. fields in this public service announcement

The Entertainment Industries Council, Inc. (EIC) through its Entertainment & Media Communication Institute (EMCI), has developed Ready on the S.E.T. and…Action! a program that is tackling one of the nation’s largest challenges: reviving American interest in science, engineering and technology (S.E.T.), especially among youth.

The impetus of this initiative is due to the American population’s lack of interest in the fields of science, engineering, and technology and the growing threat of a diminished workforce in these fields.

Through the Ready on the S.E.T. and…Action! Initiative, EIC will help science, engineering and technology experts to integrally collaborate with representatives from the entertainment and media field. Ultimately, the collaboration will reposition these crucial issues and supplement an innovative approach to reach a wider audience nationwide.

Specifically, the project will develop resource information for writers, producers, directors, broadcast and print journalists to utilize (within all types of national and local media) and strengthen how engineers and scientists are portrayed in entertainment media space.