Monday, October 10, 2011

Power of 10 Day

In 1977, Charles and Ray Eames made a nine-minute film for IBM called Powers of Ten that still has the capacity to expand the way we think and view our world. Starting with a sleeping man at a picnic, the film takes the viewer on a journey out to the edge of space and then back into a carbon atom in the hand of the man at the picnic, all in a single shot. It is an unforgettable experience.

Each October 10th, the Eames Office celebrates Powers of Ten Day to promote and share this method of viewing ideas from an infinitesimal to a cosmic perspective.